Our Story

Murch Better was founded in 2021 by Damini Bhatla and Mounima Chandrabhatla from Hyderabad, India. The brand specializes in designing, manufacturing and launching thoughtful & creative merchandise for independent artists. It originated from the need for great quality merchandise when the founders couldn’t find a satisfactory producer specializing in music merchandise.

Murch Better presents SHALMALI Merchandise. The T-shirts are premium cotton - bio washed. The colours are Rusty Red, Lilac and Black. Available in XS, S, M, L, XL, XXL, XXXL. The merch is available on www.shalmali.in

For artists, by artists

Murch Better successfully collaborated with various artists like Shalmali Kholgade, Band Capricio, SruthiRanjani and is well on its way for more. The idea is to serve artists in a much better way and help them connect with their fans through merchandise. WE would love to work with you if you are an artist. Always here to serve you!

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A note from our founders

With Murch Better, we are excited to proudly reflect our values of inclusivity, authenticity and creativity. We have always been driven by our community based on acceptance and emotional connection with you all. Extremely humbled by your presence and support as always.

Looking forward to creating more reasons for why you love our products and why WE LOVE YOU.

With love and gratitude,

Damini & Mounima

Future Plans

We believe that the world is filled with limitless opportunities! And for that very reason, not only for artists, but there are also exciting ideas & plans for all our beloved followers in store. Stick around with us and we will surprise you soon :)

"Every woman's success should be an inspiration to another. We're strongest when we cheer each other on" - Serena Williams